www.xml.coverpages.org

Bron: http://xml.coverpages.org/adXML.html


adXML.org: XML for Advertising

[October 16, 2000] "adXML.org is an international, open standard organization, which is defining an advertising XML schema for both on-line and off-line media. adXML was originally conceived and developed by Mediaplex, Inc. as part of the infrastructure to automate the on-line advertising market. adXML now is being expanded to address all advertising modalities and is gathering industry backing as an open international standard."

[February 24, 2000] adXML.org "is an international, open standards organization, aiming to define an advertising XML schema for both on-line and off-line media."

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