adXML.org: XML for Advertising
[October 16, 2000] "adXML.org is an international, open standard organization, which is defining an advertising XML schema for both on-line and off-line media. adXML was originally conceived and developed by Mediaplex, Inc. as part of the infrastructure to automate the on-line advertising market. adXML now is being expanded to address all advertising modalities and is gathering industry backing as an open international standard."
[February 24, 2000] adXML.org "is an international, open standards organization, aiming to define an advertising XML schema for both on-line and off-line media."